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Visible Merch Store Privacy Policy


Here are the most recent changes to our Privacy Policy.

We review and update our Privacy Policy to reflect changes that come with the development of new products, services, technologies and uses of information. In addition, we occasionally make organizational, stylistic and grammatical changes to make our policy easier to read. Below you’ll find an overview of the changes that have been made in the past six months.

June 2024

We made changes to the state laws section of our privacy policy. Specifically, we consolidated several sections into a single uniform disclosure and we added new information about the privacy rights provided by the Oregon and Texas privacy laws.

December 2023

We made changes to clarify and provide additional detail about our collection, use and sharing practices. We made changes to the state laws sections of our privacy policy. Specifically, we added new information about the privacy rights that the Utah privacy law may have provided to Utah residents who are Visible Merch customers. We also updated information we have in the California, Colorado, Connecticut and Virginia sections to make them uniform.

Effective Date: July, 2024

Visible values your business and is committed to protecting your privacy. This Privacy Policy sets forth our policies and practices for the collection, use and sharing of your information for the Visible merch store at visiblemerch.com. Visible is a Verizon company.


I. INFORMATION WE COLLECT


We, or service providers acting on our behalf, collect information when you visit visiblemerch.com, interact with us and when you purchase Visible merchandise. This includes personal information you provide (such as your name, email address, phone number, and postal address), a username and password, payment information, and communications you send to us.

We also collect, and allow third party advertising and analytics companies to collect information when you visit our site, including through cookies and similar technology. This includes your IP address, device and advertising identifiers; browser and platform type, operating system, connection speed and other attributes; pages that you visit before and after visiting our sites; the date and time of your visit; information about the links you click and pages you view within the sites and screen records.

We and they may use cookies, pixel tags, and similar technologies to collect this information. Cookies consist of data that is written on your computer browser when you visit a website and includes a unique user identifier which enables us, and third parties whose code is present on our site, to recognize your browser and maintain information about your site visits. Web beacons and pixel tags are usually clear .gif files, electronic images that allow the collection of information. Pixels can recognize cookies, your IP address, the device and browser you use, the time and date a page is viewed, a description of the page where the pixel tag is placed, your mouse movements and clicks and similar information from your computer or device. By using our website, you consent to our use of cookies and similar technologies. We also may embed website scripts or tags (small snippets of code) to record and send data about how users experience our website. Website scripts and tags may be used to optimize and measure marketing campaigns and segment user profiles and for troubleshooting. For example, session replay technology may be used to help us better understand how our users interact with our site (including mouse movements, clicks and scroll depth). When we use session replay service providers, they are required to protect information they receive from us or collect on our behalf and use it only for the purposes we allow.

We collect information when you interact with us. When you contact us or we contact you, we may monitor or record that communication for quality assurance, training and security purposes.

We collect information about you from others. We may obtain information about you from other sources, including from companies that collect consumer information such as demographic and interest data. In addition, if you access third-party services, such as Facebook, Google, or Twitter, from our sites or apps,or to share information about your experience, we may collect information from these third-party services.


II. USE OF INFORMATION


We use the information we collect to fulfill your merchandise orders, to market to you, and for other business purposes, including to:
  • Fulfill your requests for products, services, information and customer support;
  • Establish and maintain your account;
  • Determine products and services that may interest you and market them to you;
  • Analyze the use of the site for our purposes, such as product and service enhancements;
  • Research and develop new products and services;
  • Authenticate you;
  • Customize the content you see when you use Visible sites and apps;
  • Manage and protect our services, employees and users;
  • Detect and prevent potentially prohibited, fraudulent or illegal activities and otherwise in accordance with our Terms of Use; and
  • For any other purposes disclosed to you at the time we collect your information or with your consent.


    We use some types of information for additional purposes. We use information from your chats and calls with our service and support representatives to help train employees and support resources and systems to better serve you.

    We, our vendors, and third party companies acting on our behalf, collect information from our sites and apps for operational purposes such as improving website and app security, authenticating you, detecting and deterring fraud, improving site performance and providing content and analytics. We and these vendors and third-party companies may use cookies, pixels, tags, web beacons, and scripts, or similar technologies on our pages and the browsers you use and may access advertising identifiers from your mobile device operating systems.

    We may de-identify and aggregate information so that Visible or others may use it for business and marketing purposes. For example, the data we aggregate might be used to analyze, personalize and improve our service, and to help make advertising more relevant to you. You have choices about some of these uses which are described in the “Your Choices” section of this policy.


    III. DISCLOSURE OF INFORMATION


    We share information within our company, with vendors and partners who do work on our behalf and for other business purposes described in this policy.

    We share information about you with service providers and partners that help us with a variety of things, including development and delivery of our site and merchandise. Service providers are required to protect the information we share with them or they collect on our behalf and use it only for the specific purpose that we allow.  Select partners help us with analytics, including Google Analytics, which may include storing and accessing cookies and other information on your computer or wireless device.

    If you access third-party services, such as Facebook, Google, or Twitter, through our sites or apps, to log in or to share information about your experience with others, or if you interact with us through these services, these third-party services may be able to collect information about you and they may notify your connections on the third-party services about your use of the site or app, in accordance with their own privacy policies.

    We allow certain third-party advertising companies to collect information about your activity on our sites and in our app, or may send information to them. They can use that information to help us provide more relevant Visible advertisements on our own site and on others’ sites and apps. These ads may be tailored for you based on your activity on Visible sites and combined with your activities on other websites and in apps where these advertising companies are present. These advertising companies may also use information they collect on other sites to determine whether you fit into an audience that advertisers, including Visible, are trying to reach.

    We and these companies may use cookies, pixels, tags, web beacons, scripts, application programming interfaces (APIs) or similar technologies on our pages and the browsers you use and may access advertising or other identifiers from your mobile device operating systems.

    Our customers and website visitors can limit the sale and sharing of personal information for certain purposes and can limit as well as the use of this information for certain types of targeted advertising. Some state laws give consumers the right to make these opt out choices.

    We may also share information in other situations.
  • Business transfers. We may share your information in connection with a substantial corporate transaction, such as a merger, consolidation, asset sale, or in the unlikely event of bankruptcy.
  • Legal purposes. We may disclose information (1) to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries and in emergencies such as those involving the danger of death or serious injury to any person; (2) to advance, protect or defend the rights, interests, property, safety, and security of Visible, our affiliates, users, or the public; (3) to identify, protect against, and address unauthorized or unlawful use of our sites, apps or service, or our network; and (4) to outside auditors and regulators.
  • Collections. We may disclose information to collection agencies to obtain payment for Visible-billed products and services.
  • Aggregated and De-identified Information. We may aggregate or otherwise de-identify information and use it for our own purposes or share it with third parties for their own purposes.
  • With your consent. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.


    IV. INFORMATION SECURITY AND RETENTION


    We use technical, administrative and physical measures to help protect against unauthorized access to, use or disclosure of information we collect or store. In addition, we train our employees on the importance of privacy and security, as well as the proper ways to access, use or disclose customer information. Our practices and policies prohibit employees with whom we share this information from using sensitive information unless they are authorized to do so and have a business need. Our policies require that we retain records for as long they are needed to provide you service or for legal, tax, audit, investigative, and/or security purposes and then securely delete or destroy them.

    We incorporate personal information into different types of records, not always by distinct data elements. For example, your name is part of your account, billing, technical support and call detail records.

    Although we strive to keep information secure, we can’t guarantee that our safeguards will prevent every unauthorized attempt to access, use or disclose personal information. We use our security and incident response plans to handle such incidents.


    V. YOUR CHOICES


    You have choices about certain ways we use and share information about you.

    Marketing. You have choices about receiving email marketing from Visible. If you would like to be removed from Visible’s email marketing list, you can opt-out by following the unsubscribe instructions, usually found at the bottom of the emails.

    You can limit the sale and sharing of personal information for certain purposes as well as limit the use of this information for certain types of targeted advertising. Some state laws give consumers the right to make these opt out choices. You can opt out by clicking the Your Privacy Choices link in the footer of the Visible Merch webpage. This page also describes how we honor Global Privacy Control signals. We do not currently respond to Do Not Track signals in your browser settings.  You can find more information on the Your Privacy Choices page. If you opt out, you may still see Visible advertisements, but they may not be as relevant to you.


    VI. INTERNATIONAL USERS


    Our site and service are designed for and targeted to U.S. audiences and are governed by and operated in accordance with the laws of the U.S. We make no representation that our site or service are operated in accordance with the laws or regulations of any other nation. By using our site or service and providing us with information, you understand and agree that your information may be transferred to and stored on servers located outside your resident jurisdiction and, to the extent you are a resident of a country other than the United States, that you consent to the transfer of such data to the United States for processing by us in accordance with this Privacy Policy.

    VII. RIGHTS UNDER STATE LAW

    CALIFORNIA PRIVACY RIGHTS

    California Consumer Privacy Act
    The California Consumer Privacy Act, or CCPA, provides California residents with specific rights. This law provides you with the right to know what information we collect about you and how we use it; to access and delete that information within certain limits; to request that we correct information that you believe is inaccurate; to tell us not to sell or share personal information about you; to limit the use of certain sensitive personal information; and to not be discriminated against for invoking these rights.

    Your Right to Know
    You have the right to know what personal information we collect, how we use it, and how long we keep it. This policy provides details about our collection and use practices. We collect personal information when you interact with us and use our products and services, such as when you place an order, have questions about your purchase, communicate with us by chat or phone, seek technical support, contact us on social media, or visit our website.

    The information we collect varies depending on your interactions with us and use of our site. We may collect these categories of personal information:
  • Identifiers such as your name, username, alias, unique personal identifier, online identifier, IP address, account name and email address
  • Legally protected classifications including race, ancestry, gender, and disability if you provide them to us
  • Commercial information including products or services you purchase and consider
  • Internet or other electronic network activity information, search history on our site, and information regarding your interactions with our website
  • Audio, electronic, visual, or similar information, such as voice recordings of customer service calls
  • Inferences drawn from any of the information described above to create a profile reflecting your preferences, characteristics, predispositions, and behavior.
  • Secure Account Information including account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
  • Other information that may identify, relate to, describe or is capable of being associated with you.


    Some of the information we collect may be considered sensitive personal information under this California law which defines sensitive information to include account log-in information with required security or access codes; financial account, debit or credit card number along with required security or access code, password, or credentials allowing access to an account; precise geolocation when you allow it in our app; and the contents of your mail, email, and text messages unless we are the recipient of the communication.

    We use the information we collect for business and commercial purposes as they are defined by the California law. These include providing you products and services;operating our business and engaging in economic activities such as communicating with you and providing customer service; personalizing your experiences; improving our services; providing marketing and advertising; debugging; auditing our processes and services; short-term transient uses; research; and security, fraud, and legal compliance purposes.

    We share information with service providers as necessary for them to perform work for us. We share with them the information they need to perform that work. This includes personal information about you. For example, we share contact information with service providers to help us send Visible marketing campaigns. Service providers are required to protect the information we share with them or they collect on our behalf and use it only for the specific purposes that we allow. We may also disclose information with your consent and as further described in other sections of this policy.

    Our policies require that we retain records for as long they are needed for legal, tax, audit, investigative, and/or security purposes and then securely delete or destroy them. We incorporate personal information into different types of records; it is not always retained by distinct data elements. For example, your name could be part of your customer account record, transaction record, or call records. Each type of record may be retained for a different time period depending on its purpose.

    Your Right to Access, Delete or Correct
    You have the right to request access to specific pieces and categories of personal information we collected about you, to request that we delete information, and to correct information that you believe is inaccurate. You can do this by contacting our trusted website partner, HALO Branded Solutions:

    HALO Branded Solutions
    Attn: HALO.COM Customer Service
    1500 HALO Way Sterling, IL 61081
    (855) 425-6266
    Hello@halo.com
    Send a message

    We are unable to delete information that is necessary to provide you ongoing service, for security purposes, that we are contractually obligated to retain, or that is necessary to comply with legal obligations. All personal information that Visible Merch collects and retains is used for these purposes or for other purposes allowable by California law, including to provide the service that you have requested and other activities needed to maintain an ongoing business relationship or perform a contract with you, to maintain information security, or to comply with other laws.

    Your Right to Opt Out of the Sale or Sharing of Personal Information
    California law defines “sale or sharing” broadly to include sharing personal information for monetary or other valuable consideration and the sharing of personal information for cross contextual advertising purposes. The definition does not cover all sharing of personal information. We do not knowingly sell or share personal information related to children under 16 years of age.

    Since 2022 and presently, we allow third-party advertising companies to collect information about your visit to our website using cookies and other web technologies to inform our and others’ cross contextual advertising. You can opt out by clicking the Your Privacy Choices  link at the bottom of the Visible Merch webpage. This page also describes how we honor Global Privacy Control signals you may set on your browser. We do not respond to Do Not Track signals.

    Your Right to Limit the Use of Sensitive Personal Information
    You have the right to ask us to limit the use and disclosure of sensitive personal information if we use that information for purposes beyond what is needed to provide the products and services you request or for other reasons specified in the law. We do not use or disclose sensitive personal information for other purposes without your consent so we do not offer you an option to limit our use of sensitive personal information. The purposes for which we might use sensitive personal information include: detecting security incidents; resisting malicious, deceptive, fraudulent or illegal actions; short-term, transient uses; performing services such as maintaining or servicing accounts, providing customer service, fulfilling orders and transactions; and verifying your information. We may also share your information with service providers providing storage or similar services on our behalf.

    Your Right to Not Be Discriminated Against
    We do not discriminate against you if you exercise any rights described in this section. We will not deny goods or services, charge different prices or rates for goods or services, or provide you a different level or quality of goods and services.

    Where to Exercise Your Rights
    You can exercise your rights by contacting our trusted website partner, HALO Branded Solutions, at:

    HALO Branded Solutions
    Attn: HALO.COM Customer Service
    1500 HALO Way Sterling, IL 61081
    (855) 425-6266
    Hello@halo.com
    Send a message

    You can exercise your right to opt-out of sale or sharing of personal information by clicking the Your Privacy Choices  link at the bottom of the Visible Merch webpage.

    You can authorize an agent to exercise your California privacy rights on your behalf. To designate a California business or an individual as your authorized agent to exercise your privacy rights, send your name, physical address, and email address in your communication to HALO Branded Solutions at Hello@halo.com, along with the name, address and email of your authorized agent. We may require additional proof that you granted the authority.

    We require you to verify your identity using the processes we describe in the portal or the privacy choices page before we fulfill your request. Depending on the type of request you make, you may be required to log into an existing account and prove access to the email address on file with us.
    If you have questions about any of your rights under this California law, you can email us at privacy@visible.com.

    Are you a Visible wireless customer? Please visit the Visible Data and Privacy Portal to exercise your CCPA rights.
    Are you a Visible Community member? Please visit the Community Visible Privacy Policy for instructions about exercising your rights.
    Are you a Visible Offers customer? Please visit the Visible Privacy Policy for instructions about exercising your rights.

    Reporting
    California law requires businesses to report annually on the number of privacy requests they receive each year. The Visible Merch Store did not receive any requests to know, delete or correct in 2023. The Visible Merch Store received 364 requests to opt out of selling, sharing or targeting in 2023. These numbers include the number of requests received through a Global Privacy Control and through Visible Merch’s opt-out mechanism from July 1 through December 31, 2023. Visible Merch also had 561 visits to its Your Privacy Choices page from January 1 through June 30, 2023, the time period during which Visible Merch directed consumers to the Digital Advertising Alliance’s website to exercise their ad choices.

    Questions?
    If you have questions about any of your rights under this California law, you can email us at privacy@visible.com

    Additional California Privacy Rights
    California customers may request, once per year, that we disclose the identity of any third parties with whom we have shared personal information for the third parties’ direct marketing purposes within the previous calendar year, along with the type of personal information disclosed.

    California residents under age 18 who are registered users of online sites, services or applications may request and obtain removal of content or information they have publicly posted. Your request should include a detailed description of the specific content or information to be removed. Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances. As noted elsewhere in this policy, Verizon does not disclose personal information to third parties for their own direct marketing purposes.

    COLORADO, CONNECTICUT, OREGON, TEXAS, UTAH, AND VIRGINIA

    Colorado, Connecticut, Oregon, Texas, Utah and Virginia have comprehensive privacy laws that provide residents with additional specific rights. Utah residents may also have rights.

    You have the right to know whether we collect personal information, what it is, and the purposes for which we use it.
    This privacy policy describes the personal information we collect from Visible Merch site visitors, and how we use it. The state laws generally require that we provide you information about the categories of personal information we collect and the purposes for which we collect each category. This includes:
  • Contact information (including name, billing and email address, IP address, account credentials, other similar identifiers).
  • Commercial information such as products and services you purchase or consider and financial information.
  • Internet or electronic network activity (including browsing history, search history on our site, and information regarding our interactions with our websites and advertisements).


  • We use this information to provide our products and services, operate our businesses, communicate with you and provide customer service; personalize your experiences; improve our services; provide marketing and advertising; debug problems, audit our processes and services; short-term transient uses; research; and security, fraud, and legal compliance.

  • Information about how you use our products and services.
  • We use this information for the purpose for which you allow us when you provide consent, for business operations, security and fraud prevention; to personalize your experiences and our marketing.

  • Secure Account Information including account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

    We use this to provide you with access to your account, accept payment for products and services you purchase, security and fraud prevention and legal compliance purposes.

  • Other information that may identify, relate to, describe, or is capable of being associated with you.

    For example, we may collect your insurance policy number to process damage claims.

    Some of the information we collect is considered sensitive personal information under the state laws. The laws describe sensitive data to include some or all of the following: personal data revealing racial or ethnic origin, national origin, religious beliefs, mental or physical health condition or diagnosis, sex life or sexual orientation, status as transgender or nonbinary, citizenship or immigration status; processing genetic or biometric data for the purpose of uniquely identifying you; personal data collected from a known child; precise geolocation information; or status as a crime victim.

    We collect personal information when you interact with us and use our products and services and from certain third-party sources. You may interact with us in different ways, for example, when you place an order or seek technical support.

    We retain information only as long as reasonably necessary for business, accounting, tax or legal purposes and then securely delete it.

    Third parties we use to do work on our behalf may use information for the same purposes. We share information with service providers (also known as processors) as necessary for them to perform work for us. They are required to protect the information they receive from us or collect on our behalf and use it only for the specific purposes that we allow. We may also share information with others with your consent and as further described in other sections of this policy.

    Your Rights to Access and Correct Information
    You can access specific pieces and categories of personal information we collected by contacting our trusted partner, HALO Branded Solutions, via email or the phone number. You can also use this same contact information to request that we delete or correct information that you believe is inaccurate. You can do this by contacting our trusted website partner, HALO Branded Solutions:

    HALO Branded Solutions
    Attn: HALO.COM Customer Service
    1500 HALO Way Sterling, IL 61081
    (855) 425-6266
    Hello@halo.com
    Send a message

    You can use this same contact information to request that we correct inaccurate personal information we have about you.

    Your Right to delete information
    You have the right to request that Visible Merch delete personal information we have unless we need it for reasons specified in the laws. Privacy laws describe these reasons slightly differently, but generally, they include: needing the information to provide the services you use and the internal operations needed to maintain an ongoing business relationship or perform a contract with you, maintaining information security, preventing fraud, and exercising our legal rights including defending against legal claims, complying with laws and cooperating with law enforcement in good faith. All the personal information that we collect and retain today is used for these purposes. We retain the information we collect only as long as needed for these purposes.

    Use of sensitive personal information.
    These state laws prohibit us from using sensitive personal information without your consent, except as specified in the law. The reasons vary slightly within different Privacy laws, but generally include: complying with laws, rules, regulations, investigative subpoena or summons by governmental authorities; cooperating with law enforcement; investigating, establishing, preparing or defending against legal claims; providing and maintaining the products and services you use, preventing and responding to security and other significant incidents; taking immediate steps to protect an interest that is essential for the life or physical safety; and using information for short-term transient purposes such as displaying relevant information to you based on your activity during a single interaction. We only use sensitive personal information as authorized by the law or after we obtain your express consent.

    Your right to tell us not to use personal information to create profiles about you that we use to inform decisions that have legal or similarly significant effects.
    We do not use personal information to profile you to further decisions that have legal or similar significant effects.

    Your right to tell us not to sell personal information or use it for certain targeted advertising purposes.
    The laws vary in the way they define sale and certain targeted advertising, but generally, they require that we provide you with the ability to limit activities that involve sharing personal information for monetary or other valuable consideration and using personal information about you from your activity across websites or apps to target ads to you. The definitions do not cover all sharing of personal information. We do not knowingly sell personal information related to children under 16 years of age.

    We allow third-party advertising companies to collect information about your activity on our website using cookies, pixels, tags, and other web technologies which can be used and combined with other information about you from your activity and behavior across unaffiliated websites and apps to tailor the ads you see from us and others. You can opt out by clicking the Your Privacy Choices  link at the bottom of the Visible Merch webpage.

    Some states allow you to appeal a denial of your request to exercise the privacy rights provided by the state law.
    If you are a resident of Colorado, Connecticut, Oregon, Texas, or Virginia and we deny your request, we will notify you and you may submit an appeal using the link we provide. You may also submit an appeal by emailing us at privacy@visible.com. Please use the subject line "APPEAL" and provide your name, contact information including phone number, a description of the decision you are appealing, and the reason for your appeal.

    We do not discriminate against you.
    We do not discriminate against you if you exercise any rights provided to you by state law. We will not deny goods or services, charge different prices or rates for goods or services or provide you a different level or quality of goods and services. You also have the right to receive information about any financial incentives we offer to you.

    Where to Exercise Your Rights
    You can exercise your rights by contacting our trusted website partner, HALO Branded Solutions, at:

    HALO Branded Solutions
    Attn: HALO.COM Customer Service
    1500 HALO Way Sterling, IL 61081
    (855) 425-6266
    Hello@halo.com
    Send a message

    You can exercise your right to opt-out of sale or sharing of personal information or use of it for targeted advertising by clicking the Your Privacy Choices  link at the bottom of the Visible Merch webpage.

    You can authorize an agent to tell us not to sell your personal information or use it for targeted advertising purposes on your behalf. To designate a business or an individual as your authorized agent, send your name, physical address, and email address in your communication to HALO Branded Solutions at Hello@halo.com, along with the name, address and email of your authorized agent. We may require additional proof that you granted the authority.

    We require you to verify your identity using the processes we describe in the portal or the privacy choices page before we fulfill your request. Depending on the type of request you make, you may be required to log into an existing account and prove access to the email address on file with us.

    If you have questions about any of your rights under these state privacy laws, you can email us at privacy@visible.com.

    Are you a Visible wireless customer? Please visit the Visible Data and Privacy Portal to exercise your CCPA rights.
    Are you a Visible Community member? Please visit the Community Visible Privacy Policy for instructions about exercising your rights.
    Are you a Visible Offers customer? Please visit the Visible Privacy Policy for instructions about exercising your rights.



    NEVADA PRIVACY RIGHTS

    Nevada law allows consumers to opt out of the sale of personal information by online service providers such as website operators. Nevada law defines “sale” as the exchange of certain personally identifiable information for money, where the recipient also intends to sell that information. Personally identifiable information includes name, address, phone number, Social Security number, or any identifier that can be used to contact a consumer electronically.

    Visible does not currently sell personal information as defined by Nevada law and has no plans to start. If Visible ever starts selling such personal information, current Visible customers, including Visible merch store site visitors and customers, will be opted out. If you have any questions, please contact us at privacy@visible.com.



    ADDITIONAL INFORMATION FOR OREGON RESIDENTS

    Visible Service LLC is registered as active with the Oregon Secretary of State. In addition, Visible Merch does not disclose personal information to any third parties.


    VIII. CHANGES TO THIS PRIVACY POLICY


    We may make changes to this privacy policy, so please check back periodically. You will be able to see that we made changes by checking the effective date above. If we decide to use or disclose information that identifies you personally in a way that is materially different from what we stated in our privacy policy at the time we collected that information from you, we will give you a choice about the new use or disclosure by appropriate means, which may include an opportunity to opt-out.


    IX. STILL HAVE QUESTIONS?


    If you have any questions about this Privacy Policy or our practices, please contact us at privacy@visible.com.